When Kentucky Fried Chicken, the US based chicken fast food chain, opened a new restaurant in China back in 2009, they promoted the opening in an unusual way. Meet the Shrimp installation.
KFC hired 7 people to dress up as shrimps and live together in a small glass cube for more than 2 weeks in an attempt to promote the restaurant. There are no evidence of the success of the installation, but success or not, it looked kinda weird back then. Photos from: Imagine China.