As the Mayan calendar comes to an end on December 21st 2012, it has been interpreted as the coming of the end of the world. Although being rejected by the majority as a simple hoax theory, it has resulted in Russians who believe in the apocalypse to begin stock up on food supplies.
According to The Telegraph, supermarkets and hardware stores in different areas of Russia has experienced an increase in demand for food, candles, torches and other remedies that could be considered useful in the event of an apocalypse. The price of candles has trebled in a chain of hardware stores due to the increased demand.
Some stores have even put together “Meet the end of the world” survival kits, to cater for the alternative demand situation. The kits include a bar of soap, rope and, since we are in Russia, a bottle of vodka.
The Moscow broadsheet Vedomosti explained in an editorial, that:
“Our Russian psychosis has two curious features. Firstly, that an 80 per cent Christian Orthodox society for some reason reacts to a Mayan calendar which no one has even seen. And secondly, that the end of the world is perceived as an economic crisis that can be survived on the banal level of consumption.”
The Russian Prime Minister, Dimitri Medvedev said on live television, that: “I don’t believe in the end of the world“, but added at the end: “At least, not this year.”